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IS THIS POSSIBLE RE/MAX ADVERT VALID OR UNRELIABLE? 


Several days ago a gaggle of realtors came up with a discussion on a Fb chat group concerning this billboard. 

The question which was posed was the following: 

"Just saw a REMAX billboard: "Nobody outsells a REMAX agent". How is that not false advertising? I outsell a lot of REMAX agents."  These were some of the replies posted: 

"You'd think being so far in debt that their shareholders would put a stop to their pointless advertising" 

"As a ReMax agent, this kind of stuff is just embarassing." 

"Someone told me recently that the big brands are getting away with these kinds of statements as they aren't technically brokerages doing the ads but the corporations. I wonder if there's any truth to that? Certainly shouldn't be the case." 

"The term 'nobody outsells' is ambiguous . Similar to saying 'We are the greatest'. It is what RECO and your local board refer to as 'puffery'." 
"Professionally speaking, it is GREAT MARKETING!!!!! ...... the sole purpose of marketing is to evoke response.......examine the comments and intensity of some of the replies.....EVOKED A HECK OF A RESPONSE, it did its job...". 
"Then they should have a disclaimer or it's misleading advertising." 

Generally, there would not happen to be a discussion concerning this advert if perhaps a disclaimer was apparent upon the billboard qualifying this remark. But on the trail wasn't any one person with that specific chat group who noticed this billboard who can look at any disclaimer upon the billboard when one been around or comprehend the remark. 


Within my modest viewpoint, if an advert is confusing then it really is unreliable. It purposely misleads customers to believe that Re/Max agents are better than all the other brokers but does not qualify how. 

Let's attempt to make a guess what this remark may possibly imply. 

Not anybody outsells the Re/max broker in units sold? Can it signify every Re/Max broker markets much more units than several other broker from various other brokerage . If this sounds like what this advert is going to mean in that case, being an insider, I could tell undeniably that this remark is bogus. 

Not anybody outsells the Re/max broker in bulk sales? Could it imply that just about every Re/Max broker bears a greater quantity of sales than some other broker from various other brokerage. If this sounds like what this advert is supposed to mean then, being an insider, I could say undeniably that this remark also is bogus. 

Not anybody outsells the Re/max broker since every single Re/max broker markets homes to get more money than some other broker from various other brokerage. If this sounds like what this advert is supposed to mean then, being an insider, I could say undeniably that this remark also is bogus. 

Not anybody outsells the Re/max broker since every single Re/Max broker markets homes more rapidly than some other broker from various other brokerage. If this sounds like what this advert is supposed to mean then, being an insider, I could say undeniably that this remark also is bogus. 

Now what exactly does indeed "Nobody Outsells a Re/Max Agent" denote? 

The declaration with this billboard is not known, possibly even by an insider like myself personally, so so how exactly does buyer make sense about this claim? 

Moreover, what type of an illustration is company Re/Max setting up for the Re/Max brokers? Will it be all right to be questionable ? Will it be all right to overstate? Will it be all right to come up with claims you are unable to validate? 

Personally I think, irrespective of the business, once a company tends to make a declaration which is unproven then that company ought to be held responsible for making all these unsubstantiated statements. 

Customers are worthy of transparency, truthfulness, a definite justification of exactly what an advert means. Customers are worthy of better and the Re/Max must produce more clearer adverts.




 
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